Publicação
How to revitalize Avenida dos Aliados in Porto as a luxury shopping destination? - communicating the value to attract luxury business
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Silveira, Catherine da | |
| dc.contributor.advisor | Pinkhasov, Michael | |
| dc.contributor.author | Costa, Mariana Melo Lopes Garcia da | |
| dc.date.accessioned | 2022-06-03T14:02:29Z | |
| dc.date.available | 2022-06-03T14:02:29Z | |
| dc.date.issued | 2022-01-19 | |
| dc.date.submitted | 2021-12-17 | |
| dc.description.abstract | The project aims to revitalize Avenida dos Aliados in the city of Porto as a luxury shopping destination. Research was conducted by analyzing other luxury shopping destinations worldwide and the existent offer in the city of Porto. Interviews to luxury clients and experts were conducted to understand the luxury consumer behavior and the current perception of Avenida dos Aliados. With the collected insights, four main different groups of consumer were identified. To address the main research question, recommendations were divided into four topics. The individual Project focuses on communicating Avenida dos Aliados as an attractive location so that luxury businesses see the need and potential to be present there. The paper defends why it is worth investing in the city of Porto and provides data regarding the current prime retail overview in the city of Porto. Successful cases are analyzed as benchmarking, resulting in a suggested strategy and communication tools for Avenida dos Aliados. | pt_PT |
| dc.identifier.tid | 202998304 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/139336 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Luxury | pt_PT |
| dc.subject | Retail | pt_PT |
| dc.subject | Porto | pt_PT |
| dc.subject | Portuguese consumer | pt_PT |
| dc.subject | Urban development | pt_PT |
| dc.title | How to revitalize Avenida dos Aliados in Porto as a luxury shopping destination? - communicating the value to attract luxury business | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
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