Logo do repositório
 
Publicação

An analysis of the current state of car dealerships and the disruptive changes created by digital transformation

2022-01-19Dissertação de mestrado Acesso aberto
Ver registo simples
datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorCastro, João
dc.contributor.authorStroh, Felix Constantin
dc.date.accessioned2022-10-18T14:12:23Z
dc.date.available2022-10-18T14:12:23Z
dc.date.issued2022-01-19
dc.date.submitted2021-12-17
dc.description.abstractThe collective paper aims to analyze the current trends and challenges of the Automotive Industry and identify the main drivers of transformation within the sector. This part analyzed the current state of Dealerships and their transformation throughout the digitalization of the industry. The goal was to identify the main drivers of change disrupting the Dealerships in their current form of business. The findings of this paper indicate that Car Dealerships will play an essential role in the future of automotive retail, but not in their current form. Interactive showrooms enable a unique customer experience while Dealerships operate within an omnichannel framework. Data will be a key to understanding customers' preferences and needs, while the convenience of customers and the Personalization of processes must be the main priority throughout.pt_PT
dc.identifier.tid203063546pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/144809
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectDigital transformationpt_PT
dc.subjectOmnichannelpt_PT
dc.subjectAutomotive industrypt_PT
dc.subjectCustomer experiencept_PT
dc.subjectCar dealershipspt_PT
dc.subjectDisruptive changespt_PT
dc.titleAn analysis of the current state of car dealerships and the disruptive changes created by digital transformationpt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

Ficheiros

Principais
A mostrar 1 - 1 de 1
Miniatura
Nome:
27950_felix_constantin_stroh_2021-22_fall_44563_felix_stroh_211803_1655386150-1.pdf
Tamanho:
318.08 KB
Formato:
Adobe Portable Document Format
Ver/Abrir
Licença
A mostrar 1 - 1 de 1
Miniatura indisponível
Nome:
license.txt
Tamanho:
348 B
Formato:
Item-specific license agreed upon to submission
Descrição:
Ver/Abrir

Coleções

NSBE - MA Dissertations