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Autores
Orientador(es)
Resumo(s)
In this fast pacing world, managers need to quickly adapt their strategies bearing in mind companies goals and business plan. Was not this challenging enough, the number of agents and aspects to have in consideration are increasing and their needs go from environmental sustainability to companies’ profit and social impact. A wrong decision can unleash serious issues that affect companies’ finances and name/image. Being so, the aim of this report is to highlight the usefulness of Integrated Thinking dealing with this reality, by applying this methodology to Volkswagen in a period where its reputation, strategy and business plan are being questioned and it has the need to overcome this situation.
Descrição
A Work Project, presented as part of the requirements for the Award of a Master Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Sustainability Value creation Integrated thinking Integrated reporting
