Publicação
Virtual wardrobe - success or not?
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Duarte, Miguel Munoz | |
| dc.contributor.author | Lopes, Sara de Louxembourg Henriques Borges | |
| dc.date.accessioned | 2018-05-22T11:24:12Z | |
| dc.date.available | 2021-01-20T01:30:30Z | |
| dc.date.issued | 2018-01-20 | |
| dc.description.abstract | This dissertation aims to study a set of possible features for a new business idea: the concept of a virtual fashion wardrobe, as well as its viability in the Portuguese market. To do that, it was conducted a research methodology, through Experts In-depth Interviews, Focus Groups Sessions, In-depth Interviews and an Online Survey. By analysing the results obtained during the research process, some features were defined. Through that study, it was also concluded that this app should not be released by an entrepreneur, but rather by an already well-established brand as a complement of its digital communication, mainly due to the huge financial requirements needed to initiate that project | pt_PT |
| dc.identifier.tid | 201863138 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/37613 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Entrepreneurship | pt_PT |
| dc.subject | Business trategy | pt_PT |
| dc.subject | Fashion | pt_PT |
| dc.title | Virtual wardrobe - success or not? | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |