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The German car sharing market consumer perceptions and behaviour
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Resumo(s)
Recently, a shift away from ownership towards pay-per-use concepts could be noticed
throughout all industries. In the field of mobility, this trend is seen mainly in car sharing, a
vehicle service for assigned members. The urban mobility sector has been transforming itself
throughout the last years: car sharing has been growing tremendously, but there is still a big
room to foster its position as sustainable mean of transport. In the following work project, the
German car sharing market is put into focus, delivering profound insights about consumer
perceptions and profiles. The objective is to give recommendations on how this sector can
leverage and increase significance. This is done by an analysis about the value car sharing is
offering to its consumers, while assessing their expectations and experiences by an empiricalquantitative
approach. Recommendations to increase popularity for car sharing among
consumers are elaborated based on the results of this project.
Descrição
Palavras-chave
Car sharing Sharing economy Consumer insights Sustainable mobility Transportation