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Positioning Saccharum in Madeira as a sustainable luxury hotel: managing brand portfolios towards sustainability

2023-08-31Dissertação de mestrado Acesso embargado
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorPinkhasov, Michael
dc.contributor.authorPossamai, Alessia
dc.date.accessioned2024-09-27T08:50:05Z
dc.date.embargo2027-01-16
dc.date.issued2023-08-31
dc.date.submitted2023-01-16
dc.description.abstractSustainability has been prioritized on the global agenda. Consumers’ increasing awareness about environmental concerns pushed companies to shift their portfolios towards sustainability, and industries like luxury and hospitality are also contributing to this trend. More and more luxury hotel chains worldwide are incorporating sustainable practices to achieve a green transition. The aim of this paper is to understand how a full-sized, luxurious hotel as Saccharum can achieve a sustainable positioning in the short-term also being part of a bigger hotel chain. Main findings regard consumers’ behaviour, travel preferences and in-depth analysis of how to large brands can manage the green transition of their portfolios towards sustainabilit.pt_PT
dc.identifier.tid203515323pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/172506
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.subjectLuxurypt_PT
dc.subjectHospitalitypt_PT
dc.subjectSustainabilitypt_PT
dc.subjectStrategic sustainabilitypt_PT
dc.titlePositioning Saccharum in Madeira as a sustainable luxury hotel: managing brand portfolios towards sustainabilitypt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsembargoedAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economicspt_PT

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NSBE - MA Dissertations