Publicação
Navigating intimacy: delving into the perspectives and preferences of Portuguese younger generations towards the adoption of safer choices
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Schmitt, Daniela | |
| dc.contributor.author | Cunha, Ana Rodrigues | |
| dc.date.accessioned | 2024-10-16T13:56:05Z | |
| dc.date.available | 2024-10-16T13:56:05Z | |
| dc.date.issued | 2024-01-23 | |
| dc.date.submitted | 2024-01-23 | |
| dc.description.abstract | This Master’s Thesis investigates the concerning decline in condom usage among younger generations in Portugal, revealing an alarming rise in sexually transmitted diseases. Through market research techniques such as Perceptual Maps and Conjoint Analysis, this study takes a methodical approach to explore the variables impacting the decision-making regarding condom adoption, providing a comprehensive analysis regarding Portuguese perceptions and preferences on condoms. The main findings offer actionable insights for public health campaigns and condom manufacturers, to better address and meet consumers’ needs, aiming to reverse this concerning trend and mitigating the associated public health risks among younger generations in Portugal. | pt_PT |
| dc.identifier.tid | 203602897 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/173573 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Marketing research | pt_PT |
| dc.subject | Conjoint analysis | pt_PT |
| dc.subject | Perceptual maps | pt_PT |
| dc.subject | Condom market | pt_PT |
| dc.subject | Condom usage | pt_PT |
| dc.subject | Marketing | pt_PT |
| dc.subject | Consumer preferences | pt_PT |
| dc.subject | Consumer perceptions | pt_PT |
| dc.title | Navigating intimacy: delving into the perspectives and preferences of Portuguese younger generations towards the adoption of safer choices | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. | pt_PT |