Publicação
Cognitive biases in the decision-making process: evidence from the mass market industry
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Campino, José Pedro Meira | |
| dc.contributor.author | Esposito, Manuela | |
| dc.date.accessioned | 2025-08-28T09:25:47Z | |
| dc.date.available | 2025-08-28T09:25:47Z | |
| dc.date.issued | 2025-01-08 | |
| dc.date.submitted | 2025-01-08 | |
| dc.description.abstract | In today's fast-paced world of mass industry, consumers increasingly make irrational and impulsive decisions. The goal of this thesis is to analyze the interesting relationship between cognitive biases and the decision-making process. Through a survey investigated the degree of irrationality and the impact of cognitive biases in the purchasing process. The results show a gap between the way consumers think about buying and the way they actually buy, showing a strong propensity for bias and impulsive buying, but claiming to buy only on the basis of rational factors. | pt_PT |
| dc.identifier.tid | 203989775 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/187049 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Cognitive biases | pt_PT |
| dc.subject | Decision-making process | pt_PT |
| dc.subject | Consumer behavior | pt_PT |
| dc.subject | Mass market industry | pt_PT |
| dc.subject | Impulsivity | pt_PT |
| dc.title | Cognitive biases in the decision-making process: evidence from the mass market industry | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |