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Vodafone Portugal entry in the Pay-TV Market: What is the Potential for Profitability?
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Orientador(es)
Resumo(s)
This paper is intended to be a case study assessing Vodafone Portugal’s potential for profitability in the Portuguese pay-TV market. The paper is subdivided into a case presentation and a case discussion. The purpose of the case discussion is twofold. A first part covers an analysis on the key factors affecting market structural attractiveness and its impact on margins. A second part assesses the potential for Vodafone Portugal to achieve a sustainable competitive advantage in the market. Here, two research streams are applied. On the one hand, the resource-based view is followed, focusing on firms’ specific resources as a determinant of competitive advantage. On the other hand, it is analysed the extent to which privileged market positions from Vodafone Portugal or the incumbents can be a source of competitive advantage.
Descrição
A Work Project presented as part of the requirements for the Award of a Masters Degree in Management from the Faculdade de Economia da Universidade Nova de Lisboa