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Creating a web application to enhance the relationship between individuals and charitable organizations - improve user engagement with ongoing guidance and a customized experience
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| 4.32 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Information asymmetries and a lack of a trustworthy environment between individuals and
charities represent two of the major obstacles to philanthropy. Through in-depth primary
analysis and research, we identified some valuable means to overcome these problems. This
study proposes as a solution a customized interface for nonprofit organizations and potential
donors to communicate. Thanks to this medium, individuals will have a deeper comprehension
of the impact charities are having, hence strengthening their trust in them. We went through an
ideation process and developed a minimum viable product, in the form of a web application,
that ultimately contributes to the achievement of a more philanthropic societ.
Descrição
Palavras-chave
Charity sector Nonprofit organizations Reactive web application Outsystems Donations Information User engagement