Publicação
Positive effects of strategic corporate social responsibility
| dc.contributor.advisor | Story, Joana | |
| dc.contributor.advisor | Boccardelli, Paolo | |
| dc.contributor.author | Beccu, Gabriele | |
| dc.date.accessioned | 2013-05-14T09:26:11Z | |
| dc.date.available | 2013-05-14T09:26:11Z | |
| dc.date.issued | 2012-06 | |
| dc.description | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | por |
| dc.description.abstract | In recent years scholars have been developing various theoretical models to measure the effects of corporate social responsibility activities on customer perceptions and on customer-company identification. While significant advances have been made in demonstrating the positive effects of CSR initiatives, little research has been focused on how a structured approach to CSR affects these variables. This study aims to demonstrate the major positive effects of a strategic approach to CSR in comparison to a philanthropic approach, and to provide managers with useful advices for the creation of shared value for the society. | por |
| dc.identifier.uri | http://hdl.handle.net/10362/9591 | |
| dc.language.iso | eng | por |
| dc.peerreviewed | no | por |
| dc.publisher | NSBE - UNL | por |
| dc.subject | CSR | por |
| dc.subject | Strategy | por |
| dc.subject | Customer company identification | por |
| dc.subject | Brand trust | por |
| dc.title | Positive effects of strategic corporate social responsibility | por |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | por |
| rcaap.type | masterThesis | por |