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Development of the digital marketing strategy based on global best practices
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This report is about a business project titled “Development of the digital marketing strategy based on global best practices” and entails a social media strategy for the National Dairy Council (NDC) of Ireland. It has the objective to communicate their message in promoting the Irish dairy industry and the vital role that dairy products play in maintaining a healthy lifestyle, across different social media platforms. The approach was defined by summarizing main findings in the form of a literature review, as well as conducting a benchmark analysis across 14 dairy and non-dairy organizations and brands worldwide.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Social media Marketing Dairy industry CEMS MIM