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Navigating contradictory demands in sustainable agriculture: the land group's adaptative multi-paddock grazing adaptation case
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Adaptive Multi‑Paddock (AMP) grazing promises ecological and economic benefits but transferring it across different contexts raises tensions. This qualitative case study follows The Land Group’s process of adapting its mature Uruguayan AMP grazing model to Portugal, drawing on participant observation, informal interviews and internal documents. It identifies tensions between profitability and sustainability, model replication and local adaptation, and short‑term fixes and long‑term systems thinking. The study shows how practitioners navigate these tensions, offering implications for scaling regenerative agriculture models across diverse ecological and institutional settings.
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Paradox Paradoxical leadership Sustainable business Sustainable agriculture Model adaptation Regenerative agriculture Adaptive multi-paddock (AMP) Grazing The land group