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How does artificial intelligence adoption differ across the consulting, banking and human resources sectors? - The case of artificial intelligence in Accenture

datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorCastro, João
dc.contributor.authorCalheiros, Maria Do Pilar Marçal Pujol
dc.date.accessioned2025-02-21T13:58:08Z
dc.date.available2025-02-21T13:58:08Z
dc.date.issued2024-01-10
dc.date.submitted2024-01-10
dc.description.abstractThis paper provides a comparative analysis of Artificial Intelligence (AI) adoption within the industries of Consulting, Banking, and Human Resources. Using the authors' professional experiences in Accenture, KPMG, Banco de Portugal, and Mercer, this paper examines the adoption and impacts of AI in these specific companies. The research also assesses the impact on efficiency and discusses the challenges encountered. Furthermore, a cross-industry comparative analysis is conducted, revealing distinctive approaches and commonalities in how these industries apply AI technologies. The individual component delves into Accenture's adoption of Artificial Intelligence, examining the challenges and identifying gaps in its implementation. Through a detailed analysis, the study aims to contribute valuable insights to Accenture's ongoing AI journey.pt_PT
dc.identifier.tid203865243pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/179513
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.subjectArtificial intelligencept_PT
dc.subjectCross-industry analysispt_PT
dc.subjectStrategic ai integrationpt_PT
dc.subjectAi adoption challengespt_PT
dc.titleHow does artificial intelligence adoption differ across the consulting, banking and human resources sectors? - The case of artificial intelligence in Accenturept_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economicspt_PT

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