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Scnarios for the future of the apparel industry in China and its implications for subdued: scenario 2 and 3: mandarin thread, the new silk route - narratives and strategies
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This Thesis explores the strategic expansion of Subdued, an Italian apparel company, into the Chinese market using the Intuitive Logics School of scenario planning. The focal issue that will be addressed over a seven-year time horizon is the future of China's apparel industry and its implications for Subdued. The Research identifies two key uncertainties—Cultural Resurgence and Supply Chain Disruptions that guide the construction of a scenario matrix, leading to the development of four plausible narratives. Tailored strategic recommendations are crafted for each scenario, ensuring a proactive and adaptable approach to market entry.
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Foresight Management Scenarios Strategy