Publicação
Stream IMC - how to leverage sogrape´s wine business in the Uk: promotion
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Velosa, Jorge | |
| dc.contributor.advisor | Sodagar, Nina | |
| dc.contributor.author | Domingos, Catarina Ribeiro Agostinho Gomes | |
| dc.date.accessioned | 2022-06-14T12:21:08Z | |
| dc.date.embargo | 2027-12-17 | |
| dc.date.issued | 2022-01-25 | |
| dc.date.submitted | 2021-12-17 | |
| dc.description.abstract | The aim of this individual assignment was to determine the most appropriate brand activations (including promotions, such as trade promotions and consumer promotions) to be utilized in the re-launch of the Casa Ferreirinha fine wines -Vinha Grande, Callabriga and Quinta da Leda. As one of the main objectives of the marketing plan was to increase distribution, trade promotions were emphasized. The proposed strategy also includes consumer promotions (sampling) and experiential marketing. | pt_PT |
| dc.identifier.tid | 202998657 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/139933 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Marketing | pt_PT |
| dc.subject | Integrated marketing communications | pt_PT |
| dc.subject | B2c marketing | pt_PT |
| dc.title | Stream IMC - how to leverage sogrape´s wine business in the Uk: promotion | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
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