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A study on how to implement behavioural economics in the business world
| Nome: | Descrição: | Tamanho: | Formato: | |
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| 1.38 MB | Adobe PDF |
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Resumo(s)
The aim of this report is to provide an overview of the current application of Behavioural
Economics, through a clear identification of the challenges as well as the commercial and
societal opportunities that it presents. While governments were amongst the first to
successfully introduce Behavioural Economics, the adoption into the private sector has been
slow. Drawing from some success stories, the analysis provides a plan for the potential
implementation of a Behavioural Economics Unit within the Commonwealth Bank of
Australia. The paper concludes with an academic discussion of the potential application of
Behavioural Economics to the marketing practices of a financial organisation.
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Palavras-chave
Behavioural economics Opportunity Financial sector Marketing