Publicação
The impact of artist-audience parasocial relationships on engagement in co-creation
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Meerendré, Nicolas Kervyn de | |
| dc.contributor.advisor | Hoobler, Jenny M. | |
| dc.contributor.author | Parvais, Kassandra | |
| dc.date.accessioned | 2024-10-10T17:56:44Z | |
| dc.date.embargo | 2027-08-31 | |
| dc.date.issued | 2023-09-19 | |
| dc.date.submitted | 2023-08-31 | |
| dc.description.abstract | The music industry has recently undergone paradigm-shifting changes, leading to the transformation of the conventional manager-employee dyads into triads involving the audience – with the emergence and democratization of the consumer-artist role. Consumers take a more active part in formerly internal tasks of the value chain, engaging in co-creation. Parasocial relationships are one-sided socio-emotional bonds with media personae, revolutionized by Internet communication technologies’ interactive capabilities. Artist-audience connections are demonstrably distinct from other parasocial relationships. This thesis provides a first attempt to investigate the impact of artist-audience parasocial relationships on engagement in co creation, through an experimental approach collecting data from 201 individuals. | pt_PT |
| dc.identifier.tid | 203516680 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/173312 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Music industry | pt_PT |
| dc.subject | Parasocial relationships | pt_PT |
| dc.subject | Co-creation | pt_PT |
| dc.subject | Consumer behavior | pt_PT |
| dc.subject | Social media | pt_PT |
| dc.title | The impact of artist-audience parasocial relationships on engagement in co-creation | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management, from the Nova School of Business and Economics. | pt_PT |
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