Publicação
Customer analysis in the Portuguese toy market a customer relationship management project for science4you: Report: D – Strategic Analysis and Recommendations on CRM for the Independent FOMO Adult Segment
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Kemna, Lena | |
| dc.contributor.advisor | Casquinho, Constança | |
| dc.contributor.author | Nogueira, Maria do Carmo Vaz Portugal Pinto | |
| dc.date.accessioned | 2021-01-13T09:28:27Z | |
| dc.date.available | 2021-05-22T00:30:42Z | |
| dc.date.issued | 2020-06-01 | |
| dc.date.submitted | 2020-05-22 | |
| dc.identifier.tid | 202524159 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/110139 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Brand management | pt_PT |
| dc.title | Customer analysis in the Portuguese toy market a customer relationship management project for science4you: Report: D – Strategic Analysis and Recommendations on CRM for the Independent FOMO Adult Segment | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
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