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Where beauty meets strategy-how L'Oreal sustains a leadership position in a trend-driven industry
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L’Oréal is the global leader in beauty and personal care industry, listed on Euronext Paris. The company operates in over 150 countries, known for its innovation and strong and diversified brand portfolio. This report focuses on the strategic, risk, and financial foundations that support the valuation exercise. It examines L’Oréal’s value creation model through its corporate strategy, driven by trends, ESG performance, research and innovation (R&I), and mergers and acquisitions (M&A), alongside an assessment of major risks and historical financial performance. The
report further outlines the key valuation assumptions, peer selection process, and the resulting valuation outcomes derived from intrinsic and relative valuation methodologies. Based on the analysis, this study provides essential analytical support for the investment conclusion: a BUY recommendation, supported by an implied price FY26 of €456.68, implying a total expected return of 24.58%.
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Equity research Corporate valuation L’Oréal Beauty and personal care