Publicação
Balancing change and continuity in post-merger integrations: the multi-hub, multi-brand integration of ITA into Lufthansa Group
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Berti, Marco | |
| dc.contributor.author | Schmitt, Ina Viktoria | |
| dc.date.accessioned | 2025-04-03T08:11:18Z | |
| dc.date.embargo | 2028-01-30 | |
| dc.date.issued | 2025-01-30 | |
| dc.date.submitted | 2024-12-17 | |
| dc.description.abstract | This qualitative study examines key factors for balancing integration and preservation in post merger integrations, focusing on Lufthansa Group’s integration of ITA Airways within a multi-hub, multi-brand model. Findings reveal Lufthansa’s strategic goal to integrate ITA Air ways as the fifth airline in its full-service carriers portfolio while preserving its brand, identity, and workforce, requiring clear governance frameworks to delineate areas for integration ver sus autonomy. By combining literature and interview insights, the study proposes a compre hensive framework highlighting Role & Target Operating Model Definition, Future Leader ship Appointment, Cultural Awareness, Communication, and Change Management to address post-merger complexities and ensure long-term success. | pt_PT |
| dc.identifier.tid | 203926242 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/181885 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Airline industry | pt_PT |
| dc.subject | Post-merger integration | pt_PT |
| dc.subject | Multi-hub and multi-brand strategy | pt_PT |
| dc.subject | Balance of integration and autonomy | pt_PT |
| dc.subject | Change in integrations | pt_PT |
| dc.subject | Cultural alignment | pt_PT |
| dc.title | Balancing change and continuity in post-merger integrations: the multi-hub, multi-brand integration of ITA into Lufthansa Group | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. | pt_PT |