Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming

Rato, Carolina Ramos

http://hdl.handle.net/10362/143220

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Autores

Rato, Carolina Ramos

Orientador(es)

Costa, Afonso Almeida

Resumo(s)

Growth, whether in an organic or inorganic way, has always been key for The Walt Disney Company [hereafter Disney]. With Disney’s latest foray into video-streaming through Disney+, this paper tackles its development and positioning in the market space as competition within the industry intensifies. Thus, this paper analyses whether it is possible for Disney to win the video-streaming wars, leveraging the growth of Disney+ through its previous horizontal expansions, answering the initial question with a “yes” –inthe long run, Disney is likely to win.

Palavras-chave

Competitive strategy Value creation Competitive advantage Disruption Business model innovation Corporate advantage Sustainability of competitive advantage Vertical integration Horizontal integration