Publicação
Sport Tv field lab on new product development
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Lages, Carmen | |
| dc.contributor.author | Gerner, Daniela Sofia Marôco | |
| dc.date.accessioned | 2021-12-13T09:08:30Z | |
| dc.date.available | 2021-12-13T09:08:30Z | |
| dc.date.issued | 2021-05-24 | |
| dc.date.submitted | 2021-01-03 | |
| dc.description.abstract | This work project consists of an analysis on the company Sport TV, with emphasis on its internal and external environments, as well as its consumers. The final purpose was to find a strategy that could improve the company’s over all competitiveness in the Portuguese market. The identified strategy was new product development, and the work project describes how the company should launch it, by using the 4P’s framework: How should the product be, how to monetize, how to promote and finally how to distribute it. | pt_PT |
| dc.identifier.tid | 202769941 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/129097 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Sporttv | pt_PT |
| dc.subject | New product development | pt_PT |
| dc.subject | Amateur sports | pt_PT |
| dc.subject | Competitiveness | pt_PT |
| dc.title | Sport Tv field lab on new product development | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |
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