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Recommerce in the footwear market: ecco preloved initiative and its path to expansion

2026-01-20Dissertação de mestrado Acesso embargado
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authorProfile.emailanalesanu.al@gmail.com
datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.advisorOliveira, Vitorino Mello
dc.contributor.advisorPortas, Paulo
dc.contributor.authorLesanu, Ana Paula
dc.date.accessioned2026-04-29T09:14:06Z
dc.date.available2026-04-29T09:14:06Z
dc.date.issued2026-01-20
dc.date.submitted2025-12-17
dc.description.abstractThe work project explores the emergence of ECCO PreLoved in Germany through a case study that addresses its development, implementation, and key challenges, including the absence of a structured marketing strategy, internal collaboration issues, and long-term sustainability concerns. A consulting report then explores the potential expansion of the initiative to Portugal, drawing on insights from the German launch while offering strategic recommendations for scaling a circular resale model in new markets. Lastly, the individual contribution is a teaching note analysing the initial marketing and collaboration challenges encountered during the German rollout.eng
dc.identifier.tid204238862
dc.identifier.urihttp://hdl.handle.net/10362/202663
dc.language.isoeng
dc.relationUID/00124/2025
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectFootwear market
dc.subjectCircular economy
dc.subjectBranded resale
dc.subjectSecond-hand market
dc.subjectMarket expansion
dc.titleRecommerce in the footwear market: ecco preloved initiative and its path to expansioneng
dc.typemaster thesis
dspace.entity.typePublication
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics

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NSBE - MA Dissertations