A carregar...
Publicação
Internationalization of SMEs: market selection for Inlife Portugal
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 806.55 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
The following work project focuses on the market selection in the internationalization process for Inlife into the markets of the European Union. Inlife is a SME, providing student housing for international students. The work project evaluates the European market with a quantitative model. The model tries to find the right markets in the European Union for the internationalization process. Thence, it identifies possible future markets and analyses the most promising markets.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Market selection SMEs Internationalization Inlife