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The Strategic importance of internal resources and business model transformation for sustainable growth: a case of a global entertainment enterprise
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| 4.05 MB | Adobe PDF |
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Resumo(s)
: This master thesis examines how a 200-year-old brand like Madame Tussauds can
grow by integrating digital technologies and enhancing educational offerings without losing its
foundational appeal. It includes a case study on Madame Tussauds New York’s strategic shifts
to create a sustainable brand for the 2020s due to emerging trends and changing costumer
preferences. Two teaching notes complement the case study: one from a business
model/resource-based perspective and another from a marketing/brand perspective.
Additionally, a company report analyzes current challenges and provides strategic
recommendations for sustaining growth and brand relevance by enhancing customer
satisfaction and brand loyalty.
Descrição
Palavras-chave
Strategic shift Business model transformation Value proposition Costumer engagement Digital innovation Education Sustainable growth Customer loyalty