Publicação
Sharp's alliances in China: a negotiation case
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Costa, Luís Almeida | |
| dc.contributor.author | Santos, Ricardo Maia Ferreira dos | |
| dc.date.accessioned | 2015-11-03T15:59:23Z | |
| dc.date.available | 2015-11-03T15:59:23Z | |
| dc.date.issued | 2015-06 | |
| dc.description.abstract | This report presents a case study to be used in courses of negotiation in masters and executive programs. The case studies the topics of the coalitions´ formation and stability from a negotiation analysis perspective, linking it to value creation. Moreover, it illustrates the problem of western companies investing in the Chinese market. The methodology utilized was the construction of a negotiation case, inspired by a real negotiation in the Consumer Electronics industry. Its purpose is to illustrate the value creation problems in coalitions. It is concluded that by maximizing value creation, negotiating parties are more likely to obtain stable coalitions | pt_PT |
| dc.identifier.tid | 201473712 | |
| dc.identifier.uri | http://hdl.handle.net/10362/15761 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Negotiation | pt_PT |
| dc.subject | Coalitions | pt_PT |
| dc.subject | Value creation | pt_PT |
| dc.subject | Consumer electronics | pt_PT |
| dc.title | Sharp's alliances in China: a negotiation case | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |