Publicação
Business in practice: driving the future of sustainability: an analysis of EvoWay's impact and personal insights
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Lages, Luís Filipe | |
| dc.contributor.author | Coelho, Martim Maria Seabra Capaz | |
| dc.date.accessioned | 2025-04-02T15:13:02Z | |
| dc.date.available | 2025-04-02T15:13:02Z | |
| dc.date.issued | 2025-01-24 | |
| dc.date.submitted | 2024-09-07 | |
| dc.description.abstract | This dissertation analyses EvoWay, an automotive company, highlighting the necessary interdependence between strategy, marketing, and operations to achieve a sustainable success. It explores the alignment between the mission, vision, and values with its green technology goals and the importance of adaptability in the strategy and operations of the company. This dissertation also empathizes the lessons from this simulation, where the challenges of goal alignment revealed the need for strategy consistency, effective teamwork and resilience. The study concludes that EvoWay’s commitment to sustainability and innovation positions the company as a leader in the rapidly evolving automotive industry. | pt_PT |
| dc.identifier.tid | 203926315 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/181878 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Automotive industry | pt_PT |
| dc.subject | Business simulation | pt_PT |
| dc.subject | Competitive advantage | pt_PT |
| dc.subject | Customer focus | pt_PT |
| dc.subject | Digital transformation | pt_PT |
| dc.subject | Electric vehicles | pt_PT |
| dc.subject | Innovation | pt_PT |
| dc.subject | Leadership | pt_PT |
| dc.subject | Marketing | pt_PT |
| dc.subject | Operations | pt_PT |
| dc.subject | Performance analysis | pt_PT |
| dc.subject | Strategic planning | pt_PT |
| dc.subject | Strategy | pt_PT |
| dc.subject | Sustainability | pt_PT |
| dc.subject | Team dynamics | pt_PT |
| dc.title | Business in practice: driving the future of sustainability: an analysis of EvoWay's impact and personal insights | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from Nova School of Business and Economics | pt_PT |