Publicação
How to ensure cuf is being recognized as a top player in dental medicine, as much as it is in every other specialty - marketing channel and physical evidence
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Velosa, Jorge | |
| dc.contributor.author | Braun, Shari Larissa Zyanya | |
| dc.date.accessioned | 2024-01-19T14:33:45Z | |
| dc.date.embargo | 2028-01-30 | |
| dc.date.issued | 2023-01-18 | |
| dc.date.submitted | 2023-01 | |
| dc.description.abstract | The oral care sector in Portugal has been historically defined by shortcomings of the public sector. Such as lead to highly competitive and saturated environment with an increasing number of active oral health professionals. Thus, the purpose of this report is to carefully analyze the ways CUF dental medicine can find an opportunity in the market. As a result, a complete marketing analysis and communications plan- from a group perspective and complemented by individual reports- was developed to support CUF dental medicine’s solution of becoming a new sub-brand with exclusive payment options that offers consumers an integrated high-quality service. | pt_PT |
| dc.identifier.tid | 203314280 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/162529 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Cuf dental medicine | pt_PT |
| dc.subject | Integrated service | pt_PT |
| dc.subject | Payment method facilitation | pt_PT |
| dc.subject | Channel design | pt_PT |
| dc.subject | Physical evidence | pt_PT |
| dc.title | How to ensure cuf is being recognized as a top player in dental medicine, as much as it is in every other specialty - marketing channel and physical evidence | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |