Publicação
Small and medium enterprises competitiveness and internationalization field lab: internationalization plan for company beta - in-depth market analysis of Rwanda
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Gomes, Emanuel | |
| dc.contributor.advisor | Sousa, Gonçalo Cordeiro de | |
| dc.contributor.author | Abrantes, Sofia Soares dos Santos | |
| dc.date.accessioned | 2024-12-02T12:02:05Z | |
| dc.date.available | 2024-12-02T12:02:05Z | |
| dc.date.issued | 2024-01-23 | |
| dc.date.submitted | 2023-12-20 | |
| dc.description.abstract | Selecting a new international market for a firm is a critical strategic choice that demands a thorough evaluation of its viability. This paper provides an in-depth analysis of Rwanda's potential as a destination for expanding the company's operations. The General Manager’s keen interest in this country stems from its centrality in the African continent and Lightning Density Activity, which significantly influences the company's growth. Still, aside from this interest, an analytical approach is required to understand Rwanda's value proposition for this industry, reviewing significant determinants of international market selection, including contacts, competition, market and company sales potential, and entry conditions. | pt_PT |
| dc.identifier.tid | 203680278 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/176112 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Small and medium enterprises | pt_PT |
| dc.subject | International market selection | pt_PT |
| dc.subject | Lightning protection industry | pt_PT |
| dc.subject | Rwanda | pt_PT |
| dc.subject | Business development | pt_PT |
| dc.title | Small and medium enterprises competitiveness and internationalization field lab: internationalization plan for company beta - in-depth market analysis of Rwanda | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |