Publicação
How can virgin mobile differentiate itself by focusing on mobile data in collaboration with virgin mobile data
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Bishop, Christine | |
| dc.contributor.advisor | Durant, Philippa | |
| dc.contributor.author | Figueiredo, Alexandre Rosa | |
| dc.date.accessioned | 2017-04-07T14:09:09Z | |
| dc.date.available | 2019-06-01T00:30:37Z | |
| dc.date.issued | 2016-09-16 | |
| dc.description | CEMS | pt_PT |
| dc.description.abstract | This report aims to assess the impact of the increase in mobile data traffic, and other relevant trends, in the telecommunications industry. In addition, it analyzes the telecom landscape in Australia and Virgin Mobile’s current position in the market. Based on the research mentioned above, the report identifies an appealing segment in Vodafone’s current customer base, which represents an attractive market opportunity for the company. Accordingly, it proposes a potential differentiation strategy and outlines two strategic guidelines to acquire the target customers identified. Moreover, the report includes several strategic recommendations in order to increase customer acquisition and profitability. Lastly, an academic extension of the project is provided containing a literature review on scenario planning theory. | pt_PT |
| dc.identifier.tid | 201530490 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/20448 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Virgin mobile | pt_PT |
| dc.subject | Mobile data traffic | pt_PT |
| dc.subject | Differentiation strategy | pt_PT |
| dc.subject | Customer acquisition | pt_PT |
| dc.title | How can virgin mobile differentiate itself by focusing on mobile data in collaboration with virgin mobile data | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |