Publicação
Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: the value-added of an initiative in schools
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Casquinho, Constança | |
| dc.contributor.author | Pereira, Mariana Da Silva | |
| dc.date.accessioned | 2022-07-28T08:33:08Z | |
| dc.date.available | 2025-12-17T01:30:22Z | |
| dc.date.issued | 2022-01-19 | |
| dc.date.submitted | 2021-12-17 | |
| dc.description.abstract | The consulting project aimed to develop a financial literacy initiative for Grupo Ageas Portugal to help educate the Portuguese youth. The insurance company already had an initiative- Ori€nta- te-, so one of the suggestions is to keep and improve it. More specifically, it is recommended that Ageas focuses on finding new partnerships-one to contact schools and train teachers, and another to reach young individuals that can be used as mentors and provide support to teachers and students. Additionally, high school students should be added to the target. Lastly, it is crucial to improve the current offering for middle school students through additions that range from new in-class and online resources to a marketing campaign for teachers. | pt_PT |
| dc.identifier.tid | 203022033 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/142532 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Education | pt_PT |
| dc.subject | Financial literacy | pt_PT |
| dc.subject | Portuguese young generations | pt_PT |
| dc.subject | School initiative | pt_PT |
| dc.title | Improving the financial literacy level of Portuguese young generations by offering an appealing and effective educational solution: the value-added of an initiative in schools | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |