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Online grocery shopping in Germany: the impact of Covid-19

2022-01-19Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorMartinez, Luis Manuel da Silva Pereira Fructuoso
dc.contributor.authorGruntkowski, Lisa Marie
dc.date.accessioned2022-05-27T16:08:20Z
dc.date.available2022-05-27T16:08:20Z
dc.date.issued2022-01-19
dc.date.submitted2021-12-17
dc.description.abstractOnline grocery shopping has shown a strong growth in the past years and is expected to further develop in the future, especially through the influence of COVID-19. The main purpose of this study was to examine six theoretical customer-oriented factors and their influence on consumer online grocery purchase intention. Additionally, this study compares consumer perceptions be-fore and since the COVID-19 outbreak. Since the health crisis is very recent, the research on its impact on online grocery purchasing behavior is limited. A total of 402 valid questionnaires were collected in Germany. The data was analyzed using the software SPSS IBM 28.The results indicate that the factor ‘perceived risk’ still has a negative influence on purchase intention and remains relevant in online grocery shopping. However, the consumer’s perceived risk is considered lower compared to pre-COVID since the health crisis. Perceived usefulness, perceived ease of use, perceived trust, convenience as well as situational factors were found to have a positive relationship with purchase intention, both before the COVID-19 crisis and since then. The COVID-19 pandemic shows a strong reduction in perceived risk, while the remaining characteristics increase in moderate levels. Online grocery businesses could use the insights of this study to reduce perceived risks as well as successfully communicate benefits of online shopping to consumers.pt_PT
dc.identifier.tid202973646pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/138801
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectConsumer behaviorpt_PT
dc.subjectE-commercept_PT
dc.subjectCovid-19pt_PT
dc.subjectBehavioral sciencept_PT
dc.subjectOnline grocery shoppingpt_PT
dc.subjectSituational factorspt_PT
dc.subjectPerceived riskpt_PT
dc.titleOnline grocery shopping in Germany: the impact of Covid-19pt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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