Publicação
Strategic positioning in wearable health technology: leveraging consumer centric analytical approaches for market leadership: a literature review on advanced applications, addressing adoption challenges, and innovative solutions for healthcare technology
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Schmitt, Daniela | |
| dc.contributor.advisor | Laghaie, Arash | |
| dc.contributor.author | Hazan, Morgan | |
| dc.date.accessioned | 2025-08-01T08:34:09Z | |
| dc.date.available | 2025-08-01T08:34:09Z | |
| dc.date.issued | 2025-01-22 | |
| dc.date.submitted | 2025-02-19 | |
| dc.description.abstract | The wearable technology market, led by smartwatches, thrives with consumers’ rising demand for health monitoring. However, current devices inadequately serve the growing elderly population with distinct healthcare needs. Through literature review and mixed-methods research - including interviews, perceptual mapping, and conjoint analysis - this study identifies critical attributes for a smartwatch appealing to elderly users. Key findings suggest enhancing usability, integrating advanced health features, ensuring data privacy, and fostering emotional connections to bridge the generational gap. The proposed "Guardian Smartwatch" guides brands, particularly Apple, in designing inclusive wearable technologies that enhance health, independence, and intergenerational care. | pt_PT |
| dc.identifier.tid | 203959795 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/185871 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Smartwatch | pt_PT |
| dc.subject | Wearable technology | pt_PT |
| dc.subject | Consumer perception | pt_PT |
| dc.subject | Generational accessibility | pt_PT |
| dc.subject | Price sensitivity | pt_PT |
| dc.subject | Brand personality | pt_PT |
| dc.subject | Technological integration | pt_PT |
| dc.subject | AI and predictive analytics | pt_PT |
| dc.subject | Elderly usability | pt_PT |
| dc.title | Strategic positioning in wearable health technology: leveraging consumer centric analytical approaches for market leadership: a literature review on advanced applications, addressing adoption challenges, and innovative solutions for healthcare technology | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |