Entertainment mobile content: long term profitability

Publicação

datacite.subject.fos	Ciências Sociais::Economia e Gestão
dc.contributor.advisor	Wilde, Els
dc.contributor.author	Cunha, Daniel
dc.date.accessioned	2026-07-22T09:53:06Z
dc.date.available	2026-07-22T09:53:06Z
dc.date.issued	2007-01
dc.date.submitted	2007-01
dc.description.abstract	Every company to continue operating in the mid/long term needs to understand the customer and its needs. Given the reduction of the sales of the last few months at 123 Multimedia, the aim of this work is to elaborate an explanatory research to understand why this happened. I used the Key Mediating Variable Model (Morgan and Hunt, 1993) as the framework of my work. I developed a questionnaire, representing the main tool of my work, which will allow me to understand what is happening in the customer mind. Moreover, to study some of the precursor’s variables that explain those levels, namely, communication, shared values and relationship benefits. Finally, I will recommend some policies that should take to improve the subscription.	eng
dc.identifier.uri	http://hdl.handle.net/10362/204740
dc.language.iso	eng
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/
dc.title	Entertainment mobile content: long term profitability	eng
dc.type	master thesis
dspace.entity.type	Publication
thesis.degree.name	A Work Project, presented as part as the requirements for the Award of a Masters Degree in Management from the Nova School in Business and Economics

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