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How can Scandinavian contemporary fashion (SCF) brands nurture their growth & hype sustainably in the future?

2021-01-18Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorSilveira, Catherine da
dc.contributor.advisorLarraufie, Anne-Flore
dc.contributor.authorLara, Belen Serra
dc.date.accessioned2021-08-31T12:57:30Z
dc.date.available2021-08-31T12:57:30Z
dc.date.issued2021-01-18
dc.date.submitted2021-01-04
dc.description.abstractThis study explored the Business Models (BM) of Scandinavian Contemporary Fashion (SCF) brands, using an analysis grid based on the BM Canvas. It confirmed how SCF brands place sustainability at the core of their Value Propositions (VP). Designs are produced in-house and manufactured by external suppliers, mainly selected by their sustainability and circularity (reuse and recycling) production methods, certifications and animal welfare policies. Most SCF brands developed their own restricted chemical substances list, fiber indices and garment care instructions, to better guide suppliers and customers towards their VP. SCF brands engaged in partnerships on sustainability and charity (to strengthen their green and inclusivity credentials), culture (to deliver unique lifestyle offerings) and public relations (to develop integrated online/offline marketing campaigns towards Millennials and Generation-Z consumers). SCF brands also benefit from intellectual protection and great international coverage, but could enhance their value chain traceability and circularity (repair and reduce) initiatives, customer relationships and recruitment processes, to preserve their overwhelming success sustainably in the future.pt_PT
dc.identifier.tid202742490pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/123459
dc.language.isoengpt_PT
dc.subjectScandinavianpt_PT
dc.subjectContemporarypt_PT
dc.subjectFashionpt_PT
dc.subjectBusiness modelpt_PT
dc.subjectSustainabilitypt_PT
dc.subjectCircularitypt_PT
dc.subjectInclusivitypt_PT
dc.subjectLifestylept_PT
dc.subjectBlue ocean strategypt_PT
dc.subjectCompetitive advantagept_PT
dc.titleHow can Scandinavian contemporary fashion (SCF) brands nurture their growth & hype sustainably in the future?pt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations