Publicação
How to expand CUF's offering to proximity clinics, ensuring sustainable client growth - defining the pricing strategy for CUF's proximity clinics
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Velosa, Jorge | |
| dc.contributor.advisor | Marques, Mariana | |
| dc.contributor.author | Aleixo, Maria Costa | |
| dc.date.accessioned | 2025-09-12T16:30:38Z | |
| dc.date.embargo | 2028-01-28 | |
| dc.date.issued | 2025-01-28 | |
| dc.date.submitted | 2025-01-28 | |
| dc.description.abstract | Portugal faces healthcare challenges with limited access to general practitioners, overcrowded emergency services, and delayed care. Primary research highlights the need for accessible primary care in Lisbon and Vale de Tejo. This project proposes launching CUF proximity clinics in Q3 2025, offering routine, preventive, and minor emergency care. This work examines CUF’s strategic pricing for these clinics, focusing on value-based pricing. It explores their impact on CUF’s market position and patient satisfaction, recommending the integration of proximity clinics into CUF+ plans to attract new patients, reduce entry barriers, and ensure sustainable growth while maintaining quality and reputation. | pt_PT |
| dc.identifier.tid | 203962087 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/187833 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | CUF | pt_PT |
| dc.subject | Proximity Clinics | pt_PT |
| dc.subject | Primary Care solutions | pt_PT |
| dc.subject | Routine and Preventive Care | pt_PT |
| dc.subject | Minor Emergency Care | pt_PT |
| dc.subject | B2C Marketing | pt_PT |
| dc.subject | Integrated Marketing Communications Plan | pt_PT |
| dc.subject | Value-based pricing | pt_PT |
| dc.subject | Healthcare pricing | pt_PT |
| dc.subject | Price penetration | pt_PT |
| dc.subject | Patient retention in healthcare | pt_PT |
| dc.title | How to expand CUF's offering to proximity clinics, ensuring sustainable client growth - defining the pricing strategy for CUF's proximity clinics | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics | pt_PT |