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Publicação
Innovation and creativity in finance
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Resumo(s)
This work-project explores the topic “Innovation and Creativity in Finance”, chosen in the context of the growing importance that financial innovation has gained in business and economical development, in general, and in the transformation and evolution of
international financial markets, in particular. Other studies have focused on analyzing the motives and the diffusion of innovation, usually neglecting the importance of the organizational context and internal processes. In the hope of understanding the process of
innovation in this field and learning which organizational aspects determine the success or failure of a new financial product, this study analyzes four of the most notable and important cases of innovation in the Financial Services industry, in Portugal. Analysis, backed up by the published literature, indicates the importance of being market-oriented, designing good processes and teams, and constantly prototyping new products that
respond to market needs or to changes in the environment.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the Faculdade de Economia da Universidade Nova de Lisboa
Palavras-chave
Innovation Finance Organizational Context