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Impact of betting sponsorships on Portuguese football: how do betting sponsorships impact fan engagement and the sustainability of Portuguese football clubs

2024-06-18Dissertação de mestrado Acesso embargado
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorVilar, Luís
dc.contributor.authorVasconcelos, Gonçalo Lince Biburger Mariares de
dc.date.accessioned2025-01-29T10:20:18Z
dc.date.embargo2028-06-03
dc.date.issued2024-06-18
dc.date.submitted2024-06-03
dc.description.abstractBetting companies have significantly penetrated the Portuguese sports industry, especially football, through aggressive sponsorship strategies. With the rise of online platforms, sports betting has surged in popularity. Consequently, this paper uses both quantitative and qualitative research to assess the impact of betting on Portuguese football from the perspectives of fans and clubs. It generates football bettor personas to represent the current state of football betting in Portugal and evaluates the implications of betting sponsorships on clubs, particularly small to mid-tier clubs that rely heavily on the financial support provided by these deals.pt_PT
dc.identifier.tid203724593pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/178068
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.subjectOnline gamblingpt_PT
dc.subjectFan engagementpt_PT
dc.subjectBetting sponsorshipspt_PT
dc.subjectPortuguese footballpt_PT
dc.subjectCEMS MIMpt_PT
dc.titleImpact of betting sponsorships on Portuguese football: how do betting sponsorships impact fan engagement and the sustainability of Portuguese football clubspt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsembargoedAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project presented as part of the requirements for the Award of a Master’s Degree in Management from the Nova School of Business and Economicspt_PT

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