Can affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal?: what can ultra suave do in order to succeed in the natural products driven consumer segment vs. fructis and herbal essences?

Publicação

datacite.subject.fos	Ciências Sociais::Economia e Gestão	pt_PT
dc.contributor.advisor	Silveira, Catherine da
dc.contributor.author	Lucas, Rita Maria Guia
dc.date.accessioned	2021-08-25T08:59:24Z
dc.date.available	2021-08-25T08:59:24Z
dc.date.issued	2021-01-11
dc.date.submitted	2021-01-02
dc.identifier.tid	202739422	pt_PT
dc.identifier.uri	http://hdl.handle.net/10362/123094
dc.language.iso	eng	pt_PT
dc.subject	Brand management	pt_PT
dc.subject	Ultra suave	pt_PT
dc.subject	Hair care market	pt_PT
dc.subject	Natural segment	pt_PT
dc.title	Can affirming ultra suave as the most natural brand in the mass market make it the market leader in Portugal?: what can ultra suave do in order to succeed in the natural products driven consumer segment vs. fructis and herbal essences?	pt_PT
dc.type	master thesis
dspace.entity.type	Publication
rcaap.rights	openAccess	pt_PT
rcaap.type	masterThesis	pt_PT
thesis.degree.name	A Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administration	pt_PT

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