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Understanding consumer needs: how consumers in German cities and Metropolises choose their means of transportation

datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorCastro, João
dc.contributor.authorHeinemann, Richard Jonathan
dc.date.accessioned2024-09-23T12:14:03Z
dc.date.available2024-09-23T12:14:03Z
dc.date.issued2023-02-04
dc.date.submitted2023-01-19
dc.description.abstractThis individual part of the work focuses on the demand side, or consumers. Through this work, a better understand could be gained about how individuals in German metropolises and cities make the choice of their means of transportation and further which factors influence this choice. Furthermore, it was investigated for which of these factors perceived advantages regarding the use of either personal cars or alternative means of transportation exist. It could be found that the most important reasons for individuals to use personal cars lay in the factors (in this order) reliability, travel time, flexibility, accessibility of destinations and comfort and privacy. This work shows, which factors need to be improved for alternative means of transportation in the perception of consumers to reach a natural shift from personal car use to other means of transportation.pt_PT
dc.identifier.tid203364317pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/172227
dc.language.isoengpt_PT
dc.relationUID/ECO/00124/2013pt_PT
dc.subjectMobilitypt_PT
dc.subjectConsumerspt_PT
dc.subjectConsumer behaviourpt_PT
dc.subjectGerman urban mobility developmentpt_PT
dc.subjectPublic transportationpt_PT
dc.subjectPersonal carspt_PT
dc.titleUnderstanding consumer needs: how consumers in German cities and Metropolises choose their means of transportationpt_PT
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economicspt_PT

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