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Building a mobility marketplace: Via Verd's strategic expansion into private parking, Ev charging, and P2P car rentals: strategic expansion into peer-to-peer car rental for Via Verde
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This thesis examines Via Verde’s possible strategic expansion into four mobility marketplace services addressing evolving urban mobility needs in Portugal: Private Company Parking Rentals, Peer-to-Peer (P2P) Parking Rentals, P2P Electric Vehicle (EV) Charging Rentals, and P2P Car Rentals. Employing a mixed-methods approach, including quantitative surveys and qualitative interviews, the study evaluates the market potential and operational feasibility of such services leading to a final strategic recommendation and financial plan, which positions Via Verde as a pioneering leader in integrated and sustainable mobility solutions.
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Private company parking rentals P2P parking rentals P2P EV charging rentals P2P car rentals Mobility marketplace Shared economy Sustainable urban mobility Via Verde