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Increasing international footprint of a natural stone business - marketing plan

2021-01-14Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorDelgado, João Pedro
dc.contributor.authorMarques, Cláudia Viegas e Costa
dc.date.accessioned2021-08-28T16:43:53Z
dc.date.available2024-01-04T01:30:37Z
dc.date.issued2021-01-14
dc.date.submitted2021-01-04
dc.description.abstractDP Stones is a Portuguese medium-sized company that works in the Cutting, Shaping and Finishing Stone business. This company has already a significant international footprint, dealing mainly with direct exports. Facing a saturated domestic market, DP aims to extend its’ life cycle and find out new ways to gain competitive advantages. Accordingly, this project will analyse the current and future state of the CSF industry and assess possible target markets for DP to expand to. Afterwards, an entry strategy and marketing plan will be developed as well as a financial plan to evaluate the viability of the project proposed.pt_PT
dc.identifier.tid202742644pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/123297
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectInternationalizationpt_PT
dc.subjectMarket selectionpt_PT
dc.subjectEntry strategypt_PT
dc.subjectStrategic analysispt_PT
dc.subjectPortugalpt_PT
dc.subjectGermanypt_PT
dc.subjectMade in Portugalpt_PT
dc.subjectNatural stonept_PT
dc.subjectMarketing planpt_PT
dc.subjectAustraliapt_PT
dc.subjectCuttingpt_PT
dc.subjectShapingpt_PT
dc.subjectAnd finishing stonept_PT
dc.titleIncreasing international footprint of a natural stone business - marketing planpt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations