Publicação
Konundrum consulting project - international marketing: market selection
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Harrison, Andrew | |
| dc.contributor.advisor | Torres, António Marinho | |
| dc.contributor.author | Knöbig, Marlene Emma | |
| dc.date.accessioned | 2022-07-29T10:48:35Z | |
| dc.date.available | 2024-12-17T01:31:24Z | |
| dc.date.issued | 2022-01-20 | |
| dc.date.submitted | 2021-12-17 | |
| dc.description.abstract | This field lab explores whether expanding to Asia is viable for KONUNDRUM. In the first chapter a comprehensive overview of the business model, industry-challenges, limitations, and objectives are presented. The next chapter focuses on selecting the best-fitting market, namely Japan, through a decision funnel and resulting ranking. The next chapter is dedicated to further research for the focus market among four crucial factors. The fourth chapter focuses on examining different expansion strategies to construct an entry plan for KONUNDRUM. The last chapter analyses the most promising entry mode financially. A decision is made whether the respective market is worth expanding | pt_PT |
| dc.identifier.tid | 203022122 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/142635 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Brand strategy | pt_PT |
| dc.subject | Environmental sustainability | pt_PT |
| dc.subject | Data visualization | pt_PT |
| dc.subject | Quantitative analysis | pt_PT |
| dc.subject | Macro-level analysis | pt_PT |
| dc.subject | Asia | pt_PT |
| dc.subject | Market conditions | pt_PT |
| dc.subject | Business feasibility | pt_PT |
| dc.subject | Data analysis | pt_PT |
| dc.subject | International marketing | pt_PT |
| dc.subject | Expansion plan | pt_PT |
| dc.title | Konundrum consulting project - international marketing: market selection | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics | pt_PT |