Publicação
Navigating intimacy: condom perceptions and preferences among Portuguese young adults
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Schmitt, Daniela | |
| dc.contributor.author | Monteiro, Madalena Oliveira Mendes Varela | |
| dc.date.accessioned | 2024-12-04T15:19:33Z | |
| dc.date.available | 2024-12-04T15:19:33Z | |
| dc.date.issued | 2024-01-23 | |
| dc.date.submitted | 2024-01-22 | |
| dc.description.abstract | This Master’s Thesis investigates the concerning decline in condom usage among young people in Portugal, contributing to an alarming rise in sexually transmitted diseases. The research takes a methodical approach to explore the variables impacting the decision-making regarding condom adoption. Through market research techniques such as Perceptual Maps and Conjoint Analysis, the conducting surveys provide a comprehensive analysis regarding consumer perceptions and preferences among Portuguese young adults. The main findings aim to give actionable insights for public health campaigns, aspiring to reverse the falling trend in condom usage and mitigating the associated public health risks among younger generations in Portugal. | pt_PT |
| dc.identifier.tid | 203680685 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/176212 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | UID/ECO/00124/2013 | pt_PT |
| dc.subject | Marketing | pt_PT |
| dc.subject | Marketing research | pt_PT |
| dc.subject | Conjoint analysis | pt_PT |
| dc.subject | Perceptual maps | pt_PT |
| dc.subject | Consumer perceptions | pt_PT |
| dc.subject | Condom market | pt_PT |
| dc.subject | Consumer preferences | pt_PT |
| dc.subject | Condom usage | pt_PT |
| dc.title | Navigating intimacy: condom perceptions and preferences among Portuguese young adults | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master’s degree in Management from the Nova School of Business and Economics. | pt_PT |