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A strategic operational, and financial review of evomotion's performance in the business in practice simulation and corresponding personal reflections
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| 1.12 MB | Adobe PDF |
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Resumo(s)
This thesis examines the strategic choices and performance of EvoMotion, a simulated vehicle manufacturer, as part of a business simulation developed by Industry Masters. Academic frameworks, industry benchmarks, and simulation data will be used. The strategy focused on broad-target differentiation, balancing premium innovation models with cost-effective options. Innovation investments included first-mover advances in sodium-ion batteries, autonomous driving, and proprietary charging networks. Financial analysis assessed performance through EVA, liquidity ratios, and capital structure management, demonstrating sustained value creation. Personal reflection on two critical incidents highlights lessons in feedback, communication, and emotional intelligence, providing actionable insights for future leadership and teamwork.
Descrição
Palavras-chave
Strategy Innovation Financial management Electric vehicles Teamwork Leadership