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The GloCal Radar applied to the precision farming sector: the case of Deimos Engenharia
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Orientador(es)
Resumo(s)
The case describes the development of MyFARM’s internationalization plan, a service
of Deimos Engenharia, under the GloCal Radar. This space engineering company hired Lisbon
Consulting Company to undertake the project to overcome its lack of market orientation. The
consultants’ analysis revealed Stevens County, Kansas, as the market with the highest potential
for MyFARM. A suitable entry strategy and adaptation of the service for the local market was
proposed. The case culminates with the Board of Directors discussing the viability of
implementing the consultants’ recommendations to start diversifying their sources of revenue
streams.
Descrição
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Palavras-chave
Glocal radar Internationalization Technology vs market orientation Precision farming