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Impact of environmental sustainability information and sustainable consumption measures on consumer willingness to pay

2022-01-20Dissertação de mestrado Acesso aberto
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datacite.subject.fosCiências Sociais::Economia e Gestãopt_PT
dc.contributor.advisorMartinez, Luis Manuel da Silva Pereira Fructuoso
dc.contributor.authorKellner, Ann-Kathrin
dc.date.accessioned2022-05-30T09:46:26Z
dc.date.available2022-05-30T09:46:26Z
dc.date.issued2022-01-20
dc.date.submitted2021-12-17
dc.description.abstractThe destructive impact of climate change and the significance of sustainable consumption as one mitigating factor emphasize the necessity of societal change for a viable future. This paper investigates sustainable consumption by contrasting consumers’ stated willingness to pay for hypothetical chocolate bars with varying environmental sustainability information. To elicit these values, an open-ended question format is employed, with the questionnaire collecting further consumer data. With the obtained sample of 209 participants, findings show that consumers are willing to pay significantly more for environmentally sustainable options. This increase is magnified once certified sustainability information is disclosed. The results further indicate that previously validated measures of general purchasing behavior, perceived consumer effectiveness, environmental attitude, and willingness to pay more for sustainable goods are significant determinants of the increase in willingness to pay. Additionally, education and income are significant factors, while gender did not prove to be relevant. This underlines the price premium placed on green goods and the need for companies to focus on sustainability.pt_PT
dc.identifier.tid202974758pt_PT
dc.identifier.urihttp://hdl.handle.net/10362/138960
dc.language.isoengpt_PT
dc.relationNova School of Business and Economics
dc.subjectConsumer behaviorpt_PT
dc.subjectEnvironmental sustainabilitypt_PT
dc.subjectBehavioral sciencept_PT
dc.subjectWillingness to paypt_PT
dc.subjectSustainable consumptionpt_PT
dc.titleImpact of environmental sustainability information and sustainable consumption measures on consumer willingness to paypt_PT
dc.typemaster thesis
dspace.entity.typePublication
oaire.awardNumberUID/ECO/00124/2013
oaire.awardTitleNova School of Business and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typemasterThesispt_PT
relation.isProjectOfPublication644a3f4f-817b-4d0d-aba6-f98cdca28bc7
relation.isProjectOfPublication.latestForDiscovery644a3f4f-817b-4d0d-aba6-f98cdca28bc7
thesis.degree.nameA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economicspt_PT

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NSBE - MA Dissertations