Publicação
Keurig Dr Pepper: from pods to pops - industry overview and forecasts
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | André, Rosário | |
| dc.contributor.author | Fradinho, André Madeira | |
| dc.date.accessioned | 2026-03-06T15:37:46Z | |
| dc.date.available | 2026-03-06T15:37:46Z | |
| dc.date.issued | 2025-01-20 | |
| dc.date.submitted | 2024-12-17 | |
| dc.description.abstract | This report analyzes Keurig Dr Pepper's (KDP) market positioning, financial performance, and long term outlook within the non-alcoholic beverages industry. Despite operating in an oligopolistic market dominated by Coca-Cola and PepsiCo, KDP's hybrid distribution model and product diversification have contributed to its competitive stance. However, the company's growth potential is constrained by a stagnant soft drinks market, regulatory pressures, and heavy reliance on North America. The financial valuation adopts a two-stage forecast model, estimating revenue and costs up to 2035. Key drivers include projected changes in net price realization, per capita volume, and cost efficiency. KDP's revenue is expected to grow modestly, driven by steady price increases and limited volume expansion. Operating margins remain stable through disciplined cost management, while capital expenditures and tax reformulation account for significant cash flow impacts. The findings indicate a cautious outlook for KDP, with profitability heavily reliant on innovation and market share preservation amid intense competition. Sensitivity analysis underscores risks tied to key assumptions such as WACC and terminal growth rates. The report concludes with a valuation recommendation reflecting limited upside potential for KDP in the near-to-medium term. | eng |
| dc.identifier.tid | 204131260 | |
| dc.identifier.uri | http://hdl.handle.net/10362/201063 | |
| dc.language.iso | eng | |
| dc.relation | UID/ECO/00124/2013 | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | |
| dc.subject | Non-acoholic beverages | |
| dc.subject | Coffee | |
| dc.subject | Industry overview | |
| dc.subject | Forecasts | |
| dc.subject | Equity research | |
| dc.title | Keurig Dr Pepper: from pods to pops - industry overview and forecasts | eng |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Master Degree in Finance from the NOVA – School of Business and Economics |