Publicação
The power of controversy: examining its links to personal control and word-of-mouth
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Consiglio, Irene | |
| dc.contributor.author | Fernandes, Marília Rodrigues | |
| dc.date.accessioned | 2021-08-26T10:08:42Z | |
| dc.date.available | 2024-01-04T01:30:36Z | |
| dc.date.issued | 2021-01-12 | |
| dc.date.submitted | 2021-01-04 | |
| dc.description.abstract | This study investigates the relationships between personal control, controversy and word-of-mouth. It is hypothesized that individuals with low (vs high) control engage more in word-of-mouth in a controversial topic. An experimental study manipulated controversy but did not support the hypothesis of individuals engaging in word-of-mouth in controversial topics to compensate for low feelings of control. Nonetheless, there are relevant insights to this study, particularly on the relationship between controversy and word-of-mouth. Findings support the idea that controversy increases all the tested types of word-of-mouth, which was an unexpected result. | pt_PT |
| dc.identifier.tid | 202739740 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10362/123158 | |
| dc.language.iso | eng | pt_PT |
| dc.relation | Nova School of Business and Economics | |
| dc.subject | Control | pt_PT |
| dc.subject | Compensatory consumption | pt_PT |
| dc.subject | Controversy | pt_PT |
| dc.subject | Word-of-mouth | pt_PT |
| dc.title | The power of controversy: examining its links to personal control and word-of-mouth | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| oaire.awardNumber | UID/ECO/00124/2013 | |
| oaire.awardTitle | Nova School of Business and Economics | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FECO%2F00124%2F2013/PT | |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| relation.isProjectOfPublication | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| relation.isProjectOfPublication.latestForDiscovery | 644a3f4f-817b-4d0d-aba6-f98cdca28bc7 | |
| thesis.degree.name | A Work Project, presented as part of the requirements for the Award of a Masters Double Degree in Management and International Business from the NOVA – School of Business and Economics and Maastricht University Faculty of Economics and Business Administration | pt_PT |
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